No Labels, No Rules,
Just Divine Chaos.
Launching a Fashion Brand
& being a small business owner.
DeadDivine was first launched in 2020, when I was creating handmade screen-printed and tie-dye pieces from home. It began as a passion project during the period between leaving university and searching for work, but as a new designer, the brand didn’t have the chance to fully take off.
After gaining a few years of industry experience, I revisited DeadDivine with fresh perspective and rebuilt it from the ground up. This time, I stepped back from producing everything by hand and introduced print on demand into the process. My original launch lacked the foundation it needed to fully grow from not
having the right equipment to achieve the quality I envisioned, to not yet having a defined tone of voice or visual direction. Now, this new relaunch feels fresh and has been about building a brand that connects with me and my audience, rather than simply putting out products.
I am really excited to show this brand to you and i am looking forward to seeing my vision come to live, i feel this will be an exciting few years ahead.
S cial
Content
Although I’m not Star material behind the camera, I love getting hands on with the creative direction of my work. Whether it’s social posts, content creation, photography, or a bit of motion design, there’s almost
nothing I won’t give a try.
Thankfully, I had my part-time influencer sister to model the pieces for me. I shot all the photos and videos myself using a Canon 250D.
